Let’s start out by helping you understand the technology a bit more. If you are reading this, it’s likely that you’ve heard about Augmented Reality and have an idea on how it can be utilized in your organization.
Augmented Reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
Wow, that’s deep. How about a more practical look into AR. We will use a real life case of how AR can be implemented. Imagine for a moment that you are the Marketing Director of your local Zoo. You are looking for something new that will allow your visitors to be more engaged with the attractions.
You decide to contact VivioSoft (see what I did there) to implement an AR solution into your marketing strategy, which might look a little something like this:
As the visitor enters the park, they break out their smart phone and open the newly created AR app. The app has a list of park attractions they can select from. The first attraction they visit are the tigers. They tap on the related attraction from their phone and are instructed to point the phone at the tiger symbol located near by. When they do this, information about these majestic animals appear on their phone along with a 3d spinning image of the animal.
This is just one application. Of course there are many other industries that can leverage from this amazing technology. Here are some other industries that could benefit. The possibilities are endless.